新媒体环境下医学院校图书馆数字文献资源推广策略研究

以海南医学院图书馆为例，分析医学院校图书馆数字文献资源服务现状及存在问题，阐述新媒体环境下用户阅读行为特点、新媒体技术在数字文献资源建设与推广中的应用策略、效果并对未来发展方向进行展望，指出该策略有助于提高数字文献资源使用效率，改善读者阅读体验。

Study on the Promotion Strategy for Digital Literature Resources in Medical College and University Libraries in the New Media Environment

Taking Hainan Medical College library as an example, the paper analyzes the current services provided by and existing problems of the digital literature resources of medical college and university libraries, elaborates on characteristics of user reading behavior in the new media environment, application strategy and effect of new media technology in the building and promotion of digital literature resources, makes prospect of future development trend, and points out that the strategy is conducive to the enhancement of utilization efficiency of digital literature resources and the improvement of user reading experiences.