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医院图书馆拓宽推广渠道的方式和措施
引用本文:赵小璐,夏武青.医院图书馆拓宽推广渠道的方式和措施[J].医学信息学杂志,2016,37(4):79-82.
作者姓名:赵小璐  夏武青
作者单位:山东省千佛山医院图书馆 济南 250014;山东省千佛山医院图书馆 济南 250014
摘    要:阐述医院图书馆拓宽推广渠道的必要性,介绍图书馆界发展的新趋势及网站、微博、微信平台和移动图书馆等推广渠道,说明这些渠道对医院图书馆的作用。探讨如何根据自身需要选择渠道、专人负责渠道推广、平台宣传到位、做好推广内容的组织管理和突出主动服务、个性化服务等5个方面拓宽推广渠道的措施。

关 键 词:医院图书馆  推广渠道  移动图书馆  个性化服务
收稿时间:2015/12/23 0:00:00

Methods and Measures for Hospital Libraries to Expand Promotion Channels
ZHAO Xiao-lu and XIA Wu-qing.Methods and Measures for Hospital Libraries to Expand Promotion Channels[J].Journal of Medical Informatics,2016,37(4):79-82.
Authors:ZHAO Xiao-lu and XIA Wu-qing
Affiliation:Library of Shandong Qianfoshan Hospital, Jinan 250014, China;Library of Shandong Qianfoshan Hospital, Jinan 250014, China
Abstract:The paper states the necessity for hospital libraries to expand their promotion channels, introduces the new development trend of the library circle and promotion channels such as websites, micro-blogs, WeChat and mobile libraries, and explains the roles of these channels for hospital libraries. Also, it discusses how to choose a channel according to actual situations of a hospital and introduces measures for expanding the promotion channels from five aspects: special personnel in charge of channel promotion, good advertising through platforms, organization and management of promoted contents, highlighting initiative services and personalized services, etc.
Keywords:Hospital library  Promotion channels  Mobile library  Individual service
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