| 以读者为中心的图书馆价值营销 |
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| 引用本文： | 周菁齐.以读者为中心的图书馆价值营销[J].杭州医学高等专科学校学报,2005,25(3):259-262. |
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| 作者姓名： | 周菁齐 |
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| 作者单位： | 浙江传媒学院图书馆 浙江杭州310018 |
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| 摘 要： | 以价值营销理论为指导,分析了图书馆读者的让渡价值系统的构成与特点,提出了图书馆成功实施价值营销要从树立价值营销战略思想、人员素质和能力的培养、整合营销策略的运用、业务流程重组等方面入手。
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| 关 键 词： | 图书馆 价值营销 读者让渡价值系统 |
| 文章编号： | 1008-4894(2005)03-0259-04 |
| 修稿时间： | 2005年3月29日 |
Value Marketing in the Reader-Centered Library |
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| ZHOU Jing-qi.Value Marketing in the Reader-Centered Library[J].Journal of Hangzhou Medical College,2005,25(3):259-262. |
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| Authors: | ZHOU Jing-qi |
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| Abstract: | Guided by the theory of value marketing, the paper makes an analysis of the formation and characteristics of value transfer system of readers in the library, and suggests that the strategic idea of value marketing be set up and attention be paid to the training of the staff's quality and ability, to the application of readjustment of marketing tactics and to the reorganization of business process if the library wants to successfully implement value marketing. |
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| Keywords: | library value marketing value transfer system of the readers |
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