微视角下的高校图书馆服务推广

高校图书馆是高校师生获取资源和服务的重要场所。面对微世界，高校图书馆需要运用微视角开展服务推广。分析了高校图书馆面临的以微传播、微信息、微文化为特点的微世界，概述了高校图书馆工作实践中借助微平台通过微视频开展服务推广的微方式，提出了高校图书馆应从凝聚微力量、整合微数据、缩短微距离、延伸微服务4方面来促进与提升微视角下的服务推广。

Service popularization in academic library through micro-visual angle

Academic library is an important place for teachers and students to access to resources and service, and should thus popularize its service through micro-visual angle in micro-world. The micro-world characterized by micro-communication, micro-information and micro-culture faced by academic library was analyzed, the micro-ways for academic library to popularize its service by making use of micro-platform were outlined, and it was pointed out that academic library should promote and improve its service popularization through micro-visual angle by cohering micro-power, integrating micro-data, shortening micro-distance, and extending micro-service.