我院重点学科宣传策略及成效

在综合医院中加快重点学科的发展建设与宣传,一方面能够最大程度的满足广大医患需求,与时俱进,提高医院综合竞争能力,另一方面能够吸引病源,增加经济效益,更能够为医院及科室积累无形资产,创造丰厚的社会利益,并为医院树立更好的公众形象。基于此,本文从重点学科在医疗市场当中的具体形势、宣传目标定位及具体宣传策略等方面进行探讨,旨在为加强综合医院重点学科宣传工作提供部分启示与参考。

Propaganda strategy and results of the key discipline in our hospital

In speeding up the development of key disciplines in general hospital construction and propaganda, on the one hand can meet the requirements of the patient to a great extent, advancing with the times, improve the hospital comprehensive competition ability, on the other hand can attract source, increase economic efficiency, more able to hospitals and departments accumulation of intangible assets, creating good social benefit, and for hospitals to set up a better public image. Based on this, this article discusses from the key subject in the specific situation of the medical market, the propaganda target and the specific aspects such as propaganda. Strengthen the key discipline of comprehensive hospital propaganda work is dedicated to provide with some enlightenment and reference.