| 新形势下如何进一步加强医院的宣传工作 |
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| 引用本文： | 孙承伟.新形势下如何进一步加强医院的宣传工作[J].安徽卫生职业技术学院学报,2010,9(5):3-4. |
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| 作者姓名： | 孙承伟 |
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| 作者单位： | 安徽省立医院,合肥,230001 |
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| 摘 要： | 医院品牌的建设、医患关系的改善等均离不开宣传工作。随着当今医疗卫生改革的不断深入,医院宣传面临着新形势。该文从医院宣传的作用、队伍建设、舆论危机应对、宣传部门应处理好的关系等方面,系统阐述当前医院在面临的各种新形势下如何进一步加强医院的宣传工作。
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| 关 键 词： | 医院宣传 危机应对 宣传策略 |
How to strengthen the hospital propaganda work under the new situation |
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| SUN Cheng-wei.How to strengthen the hospital propaganda work under the new situation[J].Journal of Anhui Heaith Vocational & Technical College,2010,9(5):3-4. |
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| Authors: | SUN Cheng-wei |
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| Affiliation: | Anhui Provincial Hospital,Hefei 230001,Anhui SUN Cheng-wei |
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| Abstract: | The brand of the hospital can not without the propaganda work.Along with the current medical reform,the hospital propaganda is faced with the new situation.The article talks about the building of the propaganda team,dealing with media crisis and network crisis,the relationship which propaganda department should deal with.It describes how to strengthen the hospital propaganda work under the new situation. |
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| Keywords: | hospital propaganda crisis response propaganda strategy |
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