| 解放军医学图书馆构建医学信息服务营销模式的探索 |
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| 引用本文： | 张利,陈锐,郝继英,王桂枝,杨春华.解放军医学图书馆构建医学信息服务营销模式的探索[J].中华医学科研管理杂志,2014(3):338-341. |
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| 作者姓名： | 张利 陈锐 郝继英 王桂枝 杨春华 |
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| 作者单位： | 解放军医学图书馆,北京100039 |
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| 摘 要： | 本文介绍了医学信息服务营销的基本思路和内容,探索构建适于解放军医学图书馆的医学信息服务营销模式,并从加强医学信息服务组织与营销的重要意义、国内外现状及下一步需继续推进的工作等方面进行了讨论分析,以期促进信息需求与信息服务的契合,提升服务效能,助力科技创新.
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| 关 键 词： | 医学信息服务 服务组织 服务营销 |
An exploration of the PLA Medical Library Medical Information Service marketing model |
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| Zhang Li,Chen Rui,Hao Jiying,Wang Guizhi,Yang Chunhua.An exploration of the PLA Medical Library Medical Information Service marketing model[J].Chinese Journal of Medical Science Research Management,2014(3):338-341. |
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| Authors: | Zhang Li Chen Rui Hao Jiying Wang Guizhi Yang Chunhua |
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| Affiliation: | . (PLA Medical Library , Beijing 100039, P.R. China) |
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| Abstract: | The article presents the contents of marketing of medical information services, explores the model of the marketing of medical information services suitable for the Medical Library of Chinese PLA, discusses the meaning of the marketing of medical information services, the status in this field in China and other countries, and the efforts we need to make next. The purpose is to match the information services to the information needs, support the innovation of medical science. |
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| Keywords: | Medical Information Services Service Organizations Services Marketing |
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