| 国内品牌服装网上订购的基础模式研究 |
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| 引用本文： | 孙静.国内品牌服装网上订购的基础模式研究[J].上海纺织科技,2006,34(6):73-75. |
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| 作者姓名： | 孙静 |
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| 作者单位： | 上海工程技术大学,服装学院,上海,201620 |
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| 摘 要： | 电子商务将成为越来越多的企业开拓市场和开展商务的主要方式之一，但是目前品牌服装企业的网上商业活动仍以宣传形象增加知名度为主，真正意义上的网上订购环节几乎处于空白。本文通过对目前国内品牌服装网上订购的现状进行调研和分析，找出其优势和弱点，就此提出了建议，并针对一些网上订制环节的虚拟模式提出设想。
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| 关 键 词： | 服装 电子商务 品牌 网上订购 模式 |
| 文章编号： | 1001-2044（2006）06-0073-03 |
| 收稿时间： | 2006-02-25 |
| 修稿时间： | 2006-02-25 |
The basic e-business model of domestic brand apparels through online ordering |
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| SUN Jing.The basic e-business model of domestic brand apparels through online ordering[J].Shanghai Textile Science & Technology,2006,34(6):73-75. |
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| Authors: | SUN Jing |
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| Affiliation: | College of Fashion, Shanghai University of Engineering Science, Shanghai 201620, China |
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| Abstract: | E-business nowadays becomes one of the primary methods to develop market and business for more and more enterprises.But for those brand apparels,enterprise's primary business activities are still limited in their brand properganda,the truly implemented application of online ordering system has not yet been touched so far.Based on some research and analysis of the current status of the online-shopping for domestic brand apparels,this article will find out some advantages and downsides,bring forward some suggestions and propose some ideas about how to build the virtual model of online-shopping for domestic brand apparels. |
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| Keywords: | garment e-business brand online-shopping mode |
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