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Exploring the common and unique variability in TDS and TCATA data – A comparison using canonical correlation and orthogonalization
Affiliation:1. Procter & Gamble Service GmbH, 65824 Schwalbach am Taunus, Germany;2. Compusense Inc., Guelph, Ontario, Canada
Abstract:Temporal Dominance of Sensations (TDS) and Temporal Check-all-that-Apply (TCATA) from three different case studies are compared by means of canonical correlation analysis, orthogonalization and principal component analysis of the vertically unfolded data (which means that the matrices compared have samples*timepoints in the rows and attributes in the columns). The multivariate analyses decompose the datasets into common and distinct components. The results showed that the major part of the variation is common between the two methods for the cases investigated, but that there were subtle differences showing better discrimination for TCATA than TDS. TDS showed a more complex data structure and more unique variation. The unique variation in TDS is, however, difficult to interpret. The methods are more different towards the end of the mastication, this can be explained both by the difficulty of assessors to agree on the dominant attributes at the bolus stage for TDS, and that assessors may forget to unclick attributes in TCATA. This work builds on recent methodological studies on temporal methods that aim to better understand differences among methodologies and ultimately to identify what methods could be better for answering different objectives.
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