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皮革服饰品的橱窗展示方式及未来趋势研究
引用本文:李融融.皮革服饰品的橱窗展示方式及未来趋势研究[J].中国皮革,2021(2).
作者姓名:李融融
作者单位:北京市纺织党校
摘    要:皮革服饰品橱窗展示方式设计,不仅能够为消费者传递富有创意和美感的商品信息,同时通过创新设计还能够弘扬时代美学、引领城市风尚。皮革服饰品的橱窗展示应突出橱窗展示的核心主题、注重展示美感及受众体验效果、强调与卖场整体氛围的统一性等基本原则,同时在展示方式上可通过场景式橱窗展示、创意式橱窗展示、艺术化橱窗造型来实现。重点讨论了皮革服饰品的橱窗展示方式及未来趋势,力求能够推动皮革服饰品橱窗设计展示步入新的台阶。

关 键 词:皮革服饰品  橱窗展示方式  未来趋势  展示原则

Research on window display methods and future trends of leather apparel products
LI Rongrong.Research on window display methods and future trends of leather apparel products[J].China Leather,2021(2).
Authors:LI Rongrong
Affiliation:(Beijing Textile Party School,Beijing 100026,China)
Abstract:The window display design of leather apparel products can not only convey creative and aesthetic product information to consumers,but also promote the aesthetics of the times and lead the urban fashion through innovative design.The window display of leather apparel products should highlight the core theme of the window display,pay attention to the basic principles of display beauty and audience experience,and emphasize the unity with the overall atmosphere of the store.The display method can be achieved through scene window display,creative window display and artistic window modeling.The article focuses on the window display methods and future trends of leather apparel products,and strives to promote the display of leather apparel products to a new level.
Keywords:leather apparel products  window display methods  future trends  display principles
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