基于心理图式的知识挖掘与创新设计——以国庆彩车设计为例

为了提高设计创新效率,本研究基于心理图式提出了国庆彩车的设计程序与方法。研究按照浅层、中层和深层的次序递进,设计心理图式划分为“造型图式”“叙事与动作图式”以及“人物和情感图式”的基本类别,并提出了综合性、时态性、差异性和集体性四类基本属性。而后结合新中国成立70周年彩车设计,对不同心理图式的应用方法和属性进行了案例分析。本文所提出的方法在设计实践中得到了实证,具有一定的实用价值。

Knowledge Mining and Innovative Design Based on Psychological Schema:a Case Study of National Day Parade Float Design

To improve the efficiency of design innovation,this paper proposes the design program and method of national day parade float based on psychological schema.According to the progressive order of shallow,middle and deep layers,the design mental schema is divided into the basic categories of"typical image schema","situation and process schema"and"role and emotion schema".Combined with the design of parade floats for the 70th anniversary of the founding of new China,the application methods of different mental schema are analyzed.The method proposed in this paper has been proved in design practice and has certain practical value.