基于相关国家标准的我国纺织服装品牌价值评价探究

本文从对纺织服装品牌价值有重要影响的因素出发进行研究分析,为我国纺织服装品牌价值提升和企业发展战略升级提供借鉴。结果表明:品牌价值高的企业,其年收入、年净利润及利润率都保持在较高的水平,且其品牌强度各维度得分均高于行业平均水平。

An Approach to the Evaluation of Chinese Textile and Apparel Brands Based on Related National Standards

By investigating and analyzing the factors that have signiifcant inlfuence on the values of textile and apparel brands, the paper aims at offering certain reference to upgrading the value of Chinese textile and apparel brands and the development strategy of enterprises. The results show that enterprises with high brand value maintain their annual income, annual net proift and proift margin at a higher level and they get high scores in each dimension of brand strength.