| 走专业化品牌化国际化发展之路 |
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| 引用本文： | 叶有伟.走专业化品牌化国际化发展之路[J].江苏调味副食品,2007,24(1):10-11. |
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| 作者姓名： | 叶有伟 |
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| 作者单位： | 江苏恒顺集团有限公司,江苏,镇江,212004 |
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| 摘 要： | 为了进一步做强做优恒顺企业、提高“恒顺香醋“的知名度,该文介绍了恒顺实施国际化战略,促进企业做强做优;积极推进国际品牌建设,提升国际影响;积极强化质量管理,提高质量管理水平;积极参与国际文化交流,提升城市形象等一系列举措.
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| 关 键 词： | 恒顺香醋 国际品牌 质量管理 城市形象 |
| 文章编号： | 1006-8481(2007)01-0010-02 |
Development of specialization, branding and internationalization |
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| YE You-wei.Development of specialization, branding and internationalization[J].Jiangsu Condiment and Subsidiary Food,2007,24(1):10-11. |
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| Authors: | YE You-wei |
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| Abstract: | In order to strengthen Hengshun Corporation and popularize Hengshun Vinegar,the international strategies of Hengshun Group are introduced.Such as refining Hengshun corporation,strengthening its brand construction to promote its international publicity,reinforcing its quality management to improve its managing level,and participating in inter-culture communication to enhance city image etc.Some relating measures and their achievements are also discussed in detail. |
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| Keywords: | Henngshun Vinegar international brand quality management city image |
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