| 创新小站经营模式，努力控制农村市场 |
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| 引用本文： | 胡彬,王强,张悦.创新小站经营模式，努力控制农村市场[J].石油库与加油站,2005,14(3):i001-i002. |
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| 作者姓名： | 胡彬 王强 张悦 |
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| 作者单位： | 中国石化江苏淮安石油分公司 淮安223001 |
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| 摘 要： | 介绍了中国石化江苏淮安石油分公司创新小站经营模式,扩展农村市场的经验,具体的做法是:对73座农村小站按行政片区分为6个经营管理片区,通过考察或公开竞聘小站片区经理,实行自主经营、自负盈亏、自主分配,依法按章对加油站的进销存、价格、资金、安全、设备、人员、现场、数质量和品牌实行有效管理,通过创新小站经营模式,效益显著,市场控制力增强。
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| 关 键 词： | 加油站 经营模式 农村市场 |
Penetrating rural market through innovative marketing mode |
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| Hu Bin,Wang Qiang and Zhang Yue..Penetrating rural market through innovative marketing mode[J].Oil Depot And Gas Station,2005,14(3):i001-i002. |
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| Authors: | Hu Bin Wang Qiang and Zhang Yue |
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| Abstract: | Sinopec Jiangsu Huian Oil Company's experience of penetrating rural market through CM(75mm innovative marketing mode is introduced. The CM)BG)Wcompany applies effective management in small-scale gas stations by recruiting managers and providing the managers full authority for management. Through the innovative managing mode, the company gains great benefits and improves control over market. |
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| Keywords: | manager of gas stations staff and human-oriented management |
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