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基于多感官体验的产品包装设计视觉空间研究
作者姓名:宫成伟
作者单位:惠州城市职业学院
摘    要:由于现代科技的不断进步,社会各行业的经济发展也得到迅猛提升,人们生活水平日益提高,对产品包装设计的视觉舒适性、实用性以及观赏性要求也越来越严格,同时,对于产品包装设计中的视觉空间设计也更加关注。产品包装设计是一项复杂的创作过程,而基于多感官体验的产品包装设计视觉空间的研究也是重要环节,产品包装设计过程主要涉及产品完整的信息、产品包装创作的方案以及产品包装外形美观度、视觉舒适度的展示,产品包装设计直接影响产品的展示效果,提高产品包装设计的创作质量是保证包装应用价值的关键。因此,探究基于多感官体验的产品包装设计视觉空间研究过程,分析与总结产品包装设计的创作要点意义重大。

关 键 词:产品包装  多感官体验  视觉空间研究  必要性分析

Research on Visual Space of Product Packaging Design Based on Multi-Sensory Experience
Authors:GONG Cheng-wei
Affiliation:(City College of Huizhou,Huizhou,Guangdong 516025,China)
Abstract:Due to the continuous advancement of modern technology,the economic development of various industries in the society has also been rapidly improved.People’s living standards have gradually improved,and the visual comfort,practicality and ornamental requirements of product packaging design have become more and more stringent.At the same time,also pay more attention to visual space design in product packaging design.Product packaging design is a complex creative process,and the study of the visual space of product packaging design based on multi-sensory experience is also an important link.The product packaging design process mainly involves the complete information of the product,the plan of product packaging creation,and the appearance of product packaging.Product packaging design directly affects the display effect of product packaging design,and improving the creative quality of product packaging design is the key to ensuring the value of packaging application.Therefore,explore the visual space research process of product packaging design based on multi-sensory experience,it is of great significance to analyze and summarize the creation points of product packaging design.
Keywords:product packaging  multi-sensory experience  visual space research  necessity analysis
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