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诗经文化元素视觉化提取与衍生设计
引用本文:杨晓燕,李雪芹,彭晓红.诗经文化元素视觉化提取与衍生设计[J].包装工程,2018,39(4):76-81.
作者姓名:杨晓燕  李雪芹  彭晓红
作者单位:陕西科技大学,西安,710021;陕西科技大学,西安,710021;陕西科技大学,西安,710021
基金项目:教育部人文社科项目《汉唐文化设计基因流变研究》(12YJCZH248)
摘    要:目的将诗经文化元素运用到图形设计中,使设计方案从形态、色彩、主题等方面都能体现传统文化的内涵,满足用户的文化需求。方法通过对诗经文化特征与艺术特征的分析,综合运用感知分析与形状文法等方法,提出了诗经文化元素视觉化提取与衍生设计的方法,实现了传统图形与现代流行风格的融合,最后以创作案例来予以验证。结论诗经文化元素与现代流行设计风格的融合,有助于提升设计对象的文化和精神内涵,实现文化的传承与创新。

关 键 词:文化元素  图形设计  感知分析  形状文法
收稿时间:2017/11/29 0:00:00
修稿时间:2018/2/20 0:00:00

Analysis and Derivation of the Visual Features of "Book of Songs" Cultural Elements
YANG Xiao-yan,LI Xue-qin and PENG Xiao-hong.Analysis and Derivation of the Visual Features of "Book of Songs" Cultural Elements[J].Packaging Engineering,2018,39(4):76-81.
Authors:YANG Xiao-yan  LI Xue-qin and PENG Xiao-hong
Affiliation:Shaanxi University of Science and Technology, Xi''an 710021, China,Shaanxi University of Science and Technology, Xi''an 710021, China and Shaanxi University of Science and Technology, Xi''an 710021, China
Abstract:It aims to study the application of the cultural elements of "Book of Songs" on the graphic design, make the design project embody the connotation of traditional culture from the form, color, theme etc. aspects, to satisfy the cultural needs of the users. Based on the cultural characteristics and artistic features analysis of "Book of Songs", it puts forward the method of visualization extraction of cultural elements and the method of derivative design by means of perceptual analysis and shape grammar, constructs a graphic creative method combining traditional mode with modern model, and finally creates a case to be verified. The integration of Book of Songs culture elements and modern popular design style will help to enhance the cultural and spiritual connotation of the design object, and to realize the inheritance and innovation of culture.
Keywords:cultural elements  graphic design  perceived analysis  shape grammar
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