红色文化产品的后期评估共情设计方法

目的 依据一种共情心理加工模式的理论提出相应的设计方法,以解决目前红色文化产品设计中难以让用户受众产生强烈的认知共情,设计的情感体验效果不佳的问题。方法 在心理学领域中对若干个认知共情机制的模型进行比较研究,结合对用户如何解读红色文创产品的实际情况进行分析,选择以维涅蒙特(Vignemont)的“后期评估模型”作为心理学理论依据,构建了一个红色文化产品的共情设计方法,并通过设计实践论述了方法的具体设计操作和思维的过程。结果 根据共情设计方法的指导,福州大学的本科学生完成了一个毕业作品的设计,设计主题是长征红色文化的情境体验走步机,主要设计目标是让用户在沉浸式体验中与长征战士产生共情。设计作品得到了来自毕业答辩评委的评价意见,设计效果得到验证。结论 研究的结论表明,依据“后期评估模型”构建的共情设计方法具有较好的可操作性和合理性,经该方法指导而设计的成果也能较好地达到让用户对红色文化产生认知共情的设计目的。

Empathic Design Method of Red Cultural Products Based on Late Appraisal Model

The work aims to propose a design method based on a theory of empathetic psychological processing mode, to solve the problem that it is difficult to make users have strong empathic cognition on the current designs of red cultural products, which makes poor design effect on affective experience. A comparative study of several models of cognitive empathy mechanism was done in the paper. According to the facts of users'' perception and processing of the current designs of red cultural products, Vignemont''s "Late Appraisal Model" was chosen as the psychological theoretical basis to develop an empathic design method used in red cultural products, and the detailed design operations and thinking process of the method were described through a practical design case. According to the guidance of the empathic design method, an undergraduate from Fuzhou University completed the design work in the graduation project. The design theme of the work was a treadmill offering the Long March scenario experience. The main design goal was to make users have empathy with the long march soldiers in an immersive experience. The design work received the evaluation opinions from the judges of final project defense, and the design effect was verified. The conclusion of the study shows that the empathic design method based on the "Late Appraisal Model" has good operability and rationality, and the design output guided by this method can achieve the design goal of making users have empathic cognition of red culture.