| 现代包装设计新视点 |
| |
| 引用本文： | 袁平,陈秋漪.现代包装设计新视点[J].包装工程,2012,33(16):92-94,102. |
| |
| 作者姓名： | 袁平 陈秋漪 |
| |
| 作者单位： | 重庆邮电大学 |
| |
| 摘 要： | 以消费市场需求为基础,分析了冰点花饮料的包装设计,论述了包装设计新发展必须兼顾消费者的审美需求和情感需求。在此基础上,提出了将公益广告引入包装设计中的新观念是商业的企业利益与公益的社会利益完美结合的体现,在商品传播的同时也传递着公益的理念。
|
| 关 键 词： | 包装设计 公益广告 结合 发展 |
| 收稿时间： | 2012/4/18 0:00:00 |
| 修稿时间： | 2012/8/20 0:00:00 |
New Viewpoint of Modern Packaging Design |
| |
| YUAN Ping and CHEN Qiu-yi.New Viewpoint of Modern Packaging Design[J].Packaging Engineering,2012,33(16):92-94,102. |
| |
| Authors: | YUAN Ping and CHEN Qiu-yi |
| |
| Affiliation: | (Chongqing University of Posts and Institute,Chongqing 400065,China) |
| |
| Abstract: | Based on consumer demand for beverage packaging design,it analyzed the packaging design of freezing point beverage and discussed the development of new packaging design must take into account the aesthetic needs of consumers and emotional needs.On this basis,it proposed adding PSAs into the packaging design was the perfect embodiment of the commercial business interests and social interests of the public good,and also conveyed the commodity as well as the concept of public service. |
| |
| Keywords: | packaging design public service advertising combination development |
| 本文献已被 CNKI 等数据库收录！ |
| 点击此处可从《包装工程》浏览原始摘要信息 |
|
点击此处可从《包装工程》下载全文 |
|
