基于灰色聚类法的老年人APP用户界面配色评价研究

目的 对老年人APP用户界面配色进行评价.方法 首先采用文献研究与焦点小组法,构建老年人APP用户界面配色评价体系;其次采用层次分析法(AHP)来确定APP用户界面配色评价体系中各评价指标的相对权重;接着根据市场调研与用户访谈的结果,与PCCS色彩体系相结合制作实验样本;然后使用灰色聚类法对实验观测值进行灰色聚类得到聚类系数,并由得到的聚类系数对聚类对象进行聚类;最后根据聚类结果对实验样本进行分类并进行结果分析.结论 本文以老年人医疗 APP 用户界面配色作为研究案例,结果验证了基于灰色聚类法的老年人APP用户界面配色评价方法的可行性与有效性.

Color Matching Evaluation of APP User Interface for Elderly Based on Grey Clustering Method

The work aims to evaluate the color matching of APP user interface for the elderly. First of all, the literature research and focus groups were used to build the color matching evaluation system of APP user interface for the elderly. Then, AHP was adopted to determine the relative weight of each evaluation index in the APP user interface color matching evaluation system. Next, according to the results of market research and user interviews, the test samples were provided combined with PCCS color system. Then, the grey clustering method was applied to cluster the test observed values to get clustering coefficients, and the clustering objects were clustered by the clustering coefficients. Finally, the test samples were classified and the results were analyzed according to the clustering results. The color matching of medical APP user interface for the elderly is taken as the study case and the results verify the feasibility and effectiveness of the color matching evaluation method of APP user interface for the elderly based on the grey clustering method.