基于接受心理视域的包装设计研究

目的通过包装接受过程中受众的心理活动研究,找出其规律性,以指导设计过程。方法从接受心理视域入手,进行包装接受心理过程的阶段性特点分析和整体性特征研究,以找到符合受众接受心理活动特征的包装设计原则。结论包装设计应以受众在包装接受过程中的心理状态为出发点,针对注意、感知、知觉、记忆、情感、思维等各个阶段的心理特点,把握主体性、主观性、主动性的总体特征,进行受众接受心理分析与预估,引导和把控包装设计的有效进行。

Packaging Design Based on the Acceptance of Psychological Vision

Through the study of the audience''s psychological activities through packaging, the regularity is found out in order to guide the design process. From the perspective of accepting psychological view, it analyzes the stage character and holistic character in the psychological process of the packaging, then finds the packaging design principle which meets the audience''s acceptance of psychological activities. Packaging design must be based on the emotional state of the audience in the process of acceptance, according to psychological characteristics in the various stages of attention, perception, consciousness, memory, emotion and thinking, analyze and predict the audience''s acceptance of psychology, so as to guide and control the packaging design effectively.