用户群需求驱动的果类产品包装设计

目的获取果类产品的特点及用户需求,探讨产品包装设计更精准的、可满足个性化需求的创新方法。方法运用群体文化学中的行为习惯、社会环境、文化背景构建产品用户群特征模型,应用层次分析法、信息熵方法确定用户群需求权重,应用质量功能配置法确定与用户群需求对应的包装盒技术特征及重要度,据此设计可满足用户群需求的鲜柿子内外包装方案。结果根据群体文化学用户研究过程构建了与鲜柿子包装相关的4类人群用户特征模型,总结出22项需求指标,并将需求转换成17项技术特征,针对重要度大的5个技术特征设计了鲜柿子包装方案。结论按商人、消费者、物流商、生产商分别构建了相应的需求特征模型,该模型能够快速准确地综合出需求指标,并能方便求得技术特征重要度。

Packaging Design of Fruit Products Driven by User Group Demand

The work aims to obtain the characteristics of fruit products and user demands, and discuss the innovative methods of product packaging design to meet the individual needs more accurately. The characteristic model for the product user group was established with the behavioral habit, social environment and cultural background in the ethnography. Analytic Hierarchy Process and information entropy were applied to determine the user group requirement weight. Quality Function Deployment method was adopted to determine the technical characteristics and importance of packaging box corresponding to the user group requirements. Based on that, the inner and outer packaging scheme of the fresh persimmon that could meet the user group requirements was designed. The characteristic models of the four groups of users related to the fresh persimmon packaging were constructed according to the research process of ethnography. 22 demand indicators were summarized and the demands were converted into 17 technical characteristics. The packaging scheme of fresh persimmon was designed according to the five technical characteristics of great importance. According to the merchants, consumers, logistics providers and manufacturers, the corresponding demand characteristic models are respectively established. Such models can quickly and accurately synthesize the demand indicators, and easily obtain the importance of technical characteristics.