基于用户体验的文创产品动漫化设计研究

目的提出一种基于用户体验的文创产品动漫化的设计方法,使文创产品设计能够满足用户体验的需求。方法在用户体验研究的基础上,通过分析当前文创产品设计方法的研究现状,以及动漫化表现手法对文创产品设计的影响和意义,归纳总结了用户体验三层次与文创产品动漫化设计表现的映射关系,建立了表达文创产品文化特色的设计方法流程。将鼎文化中鼎的造型进行动漫化设计,以其中具有典型性的文化元素为代表,并对这些文化元素的特征进行动漫化设计表达,得到了满足用户体验的文创产品动漫化设计方案。结论该设计方法解析了用户体验,并将其映射为设计要求,结合动漫化设计表现,使用户在与文创产品接触的过程中获得深层次的用户体验,为文创产品的设计研究提供一种崭新的设计思路。

Animation Design of Cultural and Creative Products Based on User Experience

The work aims to propose an animation design method of cultural and creative products based on user ex-perience, making cultural and creative product design meet the user experience. On the basis of user experience research, through the analysis on the research status of current cultural and creative product design method, as well as the influence and significance of animation technique of expression on cultural and creative product design, the mapping relationship between user experience at three levels and animation design expression of cultural and creative products was summarized, and the design method process of expressing the cultural characteristics of cultural and creative products was established. The modeling of tripod in the tripod culture was designed in animation, represented by typical cultural elements, and the characteristics of these cultural elements were designed in animation. The design scheme of cultural and creative products in animation that met user experience was obtained. The proposed design method analyzes user experience and maps it into design requirements. Combined with the performance of animation design, users gain in-depth user experience in the process of contact with cultural and creative products, which provides a new design idea for the design and research of cultural and creative products.