中老年用户网购APP首页色彩设计要素研究

目的为有效发现中老年用户对购物移动端色彩要素的偏好,总结符合用户需求的购物界面色彩要素设计策略。方法选取初始网站样本,提取界面首页色彩要素及其水平,采用正交设计方法设计出在色彩设计要素上不同的十六个首页界面原型;分别对界面原型进行可用性测试,获得任务完成时间、出错率和用户主观满意度几个可用性指标;利用数量化理论Ⅰ类构建首页界面色彩设计要素与可用性指标之间的关系模型。结论研究中建立的网络购物移动端首页色彩要素与可用性指标关系模型较为理想,模型可用于网络购物移动端首页色彩界面可用性的预测。并发现在色彩要素的设计中,中老年人的偏好以及中老年组与青年组之间在色彩要素的偏好上存在的异同,对用户网络购物移动端色彩要素设计研究具有参考作用。

Color Design Elements of the Homepage of Online Shopping APP for Middle-aged and Elderly Users

The work aims to summarize the design strategy of shopping interface color elements in line with user requirements,in order to effectively discover the preferences of middle-aged and elderly users on the color elements of shopping mobile terminal.Initial website samples were selected to extract the color elements and level of the interface homepage,and 16 homepage interface prototypes with different color design elements were designed by orthogonal design method.The usability of the interface prototype was tested to obtain several usability indicators including task completion time,error rate and user subjective satisfaction.The theory of quantificationⅠwas used to build the relationship model between the color design elements and the usability indicators of homepage interface.The relationship model between the color elements and usability indicators of the homepage of shopping mobile terminal established in this study is ideal,and the model can be used to predict the usability of the homepage color interface of shopping mobile terminal.It is found that in the design of color elements,there are differences and similarities in the preferences of middle-aged and elderly people and the preferences of color elements between the middle-aged and elderly people and the youth people,thus providing reference for the research on the color element design of online user shopping mobile terminal.