面向青年群体的非遗数字化体验需求研究

目的 以安徽花鼓灯非遗文化为例，对青年群体的数字体验需求进行梳理，以便精准锁定用户需求，推动非遗文化在青年群体中的数字化传播。方法 从用户研究角度出发，采用KANO模型和KJ法，筛选、梳理青年群体数字化体验需求的不同层级和优先级。结果 分析得出青年群体在视觉体验、功能体验和知识反馈三大维度的数字化体验需求偏好，并针对其偏好提出对应的设计策略和设计方案。结论对三种不同设计维度中的10项设计属性进行优先级排序，获得青年群体在数字化体验中最为认可的偏好需求，为后续的数字化体验服务建设提供科学的理论指导。也为其他非遗文化在青年群体中的数字化传播提供了一定理论参考。

Digital Experience Needs of Intangible Cultural Heritage for Youth Groups

The work aims to sort out the digital experience needs of youth groups with the intangible cultural heritage culture of Anhui flower drum lantern as an example, to accurately target user needs and promote the digital dissemination of intangible cultural heritage culture among youth groups. From the perspective of user research, the KANO model and KJ method were used to screen and sort out the different layers and priorities of the digital experience needs of youth groups. The study derived the digital experience preferences of youth groups in three dimensions of visual experience, functional experience and knowledge feedback, and proposed corresponding design strategies and design solutions for their preferences. Ten design attributes in three different design dimensions are prioritized to obtain the most recognized preference needs of youth groups in digital experience, which provides scientific theoretical guidance for the subsequent construction of digital experience services. The study also provides some theoretical references for the digital communication of other intangible cultural heritage cultures among youth groups.