创新扩散视野下颈椎枕的产品设计策略研究

目的 针对现有产品设计在功能创新与产品采纳等方面的问题，基于创新扩散理论，以产品的功能、观念等方面及迭代策略方法为研究对象，创造和优化颈椎枕产品设计方法。方法 以智能助眠颈椎枕产品设计为实验样本，从创新扩散理论视角归纳产品创新过程中的核心问题，将产品的设计及优化方向纳入核心功能、用户体验、应用场景创新等不同优化路径，并在用户群体中划分出具有强扩散倾向的用户群体，根据其需求制定不同迭代策略，从而获得不同优化策略的细分迭代产品并投放市场进行扩散检验。结果 将2类不同产品线的迭代产品进行交叉对比验证，发现了总采纳比原产品提升了15.8%。同时对潜在用户群体进行针对性扩散实验结果，显示出显著的扩散潜量边界突破的表达。结论 探索了以创新扩散为目标的设计思路，在颈椎枕产品优化设计中的应用。提出了“扩散特征表达需求，并驱动创新，而后影响创新采纳效果”的产品设计模式。证明了根据扩散过程的信息反馈进行的产品迭代，提升了用户的新增采纳概率和模仿采纳概率。同时验证了以创新扩散需求为导向的产品设计策略研究的可行性。

Product Design Strategy from the Perspective of Innovation Diffusion

Aiming at the problems of product design in functional innovation and product adoption under the background of existing new technology and industry, based on the innovation diffusion theory, this paper explores and optimizes the cervical spine pillow product design method from the aspects of product function, concept and iterative strategy. Taking the intelligent cervical pillow product design as the experimental sample, this paper summarizes the core problems in the process of product innovation from the perspective of innovation diffusion theory, integrates the product design and optimization direction into different optimization paths such as core function, user experience and application scenario innovation, divides the user groups with strong diffusion tendency, and formulates different iterative strategies according to their needs, Thus, the subdivided iterative products with different optimization strategies are obtained to put on the market for diffusion test. The iterative products from two different product lines are cross compared and verified, and the total adoption is improved by 15.8% compared with the original products. At the same time, the targeted diffusion experiment results of potential user groups show a significant expression of diffusion potential boundary breakthrough. The design idea of innovation diffusion in the optimal design of cervical pillow products was explored. The product design mode of the "demand- innovation-adoption" is put forward. It is proved that the product iteration based on the information feedback of the diffusion process improves the user''s new adoption probability and imitation adoption probability. At the same time, the feasibility of product design strategy research guided by innovation diffusion demand is verified.