基于Mash-up与AHP的童车产品创新策略研究

目的 为解决现有童车产品路况应变能力和稳定性较差问题，探寻层次分析法(AHP)在童车产品设计思维定性分析流程中的应用路径，从而设计出在差异化场景下满足家长和儿童用户使用需求的童车产品。方法 基于设计思维理论，通过混搭法(Mash-up)对用户的主要需求点沿着两条逻辑主线进行创意的定性发散，并在混搭法末端运用AHP构建体验层次的数据模型，通过计算进行多特征值比较，筛选出满足用户需求的高权重设计方案，以作出创意的收敛。结果 针对复杂路面的户外场景，产出了具备环境自适应性的童车方案，增强了童车使用体验的舒适性，最后进行成果的实用新型专利转化对设计的创新性和合理性加以验证。结论 以案例实证方式验证Mash-up与AHP方法相结合的可行性与合理性，为多场景下的童车产品创新完善思路与方向。

Product Innovation Strategy of Stroller Based on Mash-up and AHP

The work aims to explore the application path of hierarchical analysis method (AHP) in the qualitative analysis process of stroller product design thinking, and design a stroller product that meets the needs of parents and children users under differentiated scenarios, so as to solve the problem of poor adaptability and stability of existing stroller products. Based on the design thinking theory, the qualitative dispersion of creativity was carried out along two logical main lines by the Mash-up method for the main demand points of users, and the data model of the experience level was constructed by AHP at the end of the Mash-up method, and multiple feature values were compared through calculation to filter out the high weight design solutions that met the needs of users to make the convergence of creativity. For the outdoor scenario with complex road surface, the stroller solution with environmental self-adaptation was produced, which enhanced the comfort of the stroller using experience. Finally, the innovation and rationality of the design were verified by the transformation of the utility model patent. The feasibility and rationality of the combination of Mash-up and AHP methods are verified by means of case studies, and the ideas and directions are improved for the innovation of stroller products in multiple scenarios.