以农村留守儿童需求为导向的产品创意设计方法研究

目的深入了解目标用户需求,探索在工业产品设计中以农村留守儿童需求为导向的有效创意设计方法。方法以农村留守儿童为设计研究对象,从目标用户与同龄人、环境所构成的潜在情境动态关系出发,通过文献调研、个案研究的方法,探索目标用户的群体特征、物质性需求及精神性需求,寻求设计机会点。以目标用户需求为核心,分析搜集和整理的资料,以产品类别和产品特征为基准对目标用户信息进行产品重构,最后基于前期研究内容,对产品进行设计创意,运用独立投票评估和二维坐标收敛的方法,筛选出重要并且可行的产品设计方案。结论将该理论与方法应用到农村留守儿童这一特殊群体的产品设计中,对以农村留守儿童需求为导向的产品创意设计方法进行有效验证。

Creative Design Methods Oriented by the Needs of Rural Left-Behind Children

The work aims to conduct an in-depth understanding of target users’needs and explore the effective creative design method oriented by the needs of rural left-behind children in industrial product design.With rural left-behind children as the design research object,starting from the potential dynamic situational relationship among target users,peers and environment,the group characteristics,material needs and spiritual needs of target users were explored through literature research and case studies,so as to seek for design opportunities.Taking the needs of target users as the core,the collected and collated data were analyzed,and the product information of target users was reconstructed based on the product category and product characteristics.Finally,based on the preliminary research content,the product was designed creatively,and an important and feasible product design scheme was screened by independent voting evaluation and two-dimensional coordinate convergence.The proposed theory and method are applied to the product design of rural left-behind children,a special group,to effectively verify the creative design method of products oriented by the needs of rural left-behind children.