心智模型在产品创新设计中的应用策略研究

目的 探讨心智模型在产品创新设计中一种新的应用策略。方法 以心智模型理论中Indi Young提出的“亲和图”方法为基础，结合现有产品设计案例，对用户任务—行为流程进行深入的分析对比。结果 总结出心智模型在产品创新设计中的4种应用策略，即填补、合并、拆分和变异，并阐述了4种应用策略分别适用于何种类型的产品设计。结论 通过对这4种策略的充分运用，可以帮助设计师更有目的地进行用户研究，给设计师以及企业进行产品创新带来新的思路。

Application Strategy of Mental Model in Product Innovation Design

The work aims to explore the new application strategy of mental model in product innovation design. Based on the "affinity diagram" method proposed by Indi Young, it analyzed the user tasks and behavior process in-depth, combined with the product design cases. It summarized four application strategies of the mental model in product innovation design: filling, merging, splitting and mutating, and described the four application strategies which were applied to what type of product design respectively. Through the full use of these four strategies, it can help designers do user research more purposeful, and bring new ideas for product innovation to designers and enterprises.