基于前景理论的移动理财决策体验引导设计

目的研究决策体验引导的交互设计,减少用户认知成本,帮助用户进行移动理财决策。方法基于前景理论中关于决策者在风险决策过程中的心理和行为机制的研究,通过定性分析得出决策行为中的影响因素的价值与权重,提出了移动理财的决策体验引导设计模型,结合交互设计方法、流程、要素,对引导用户的决策行为进行研究。结论通过移动理财产品首页的设计案例,验证了基于前景理论的决策体验引导设计模型的可行性。在实现可用性目标的同时,也提升了用户在理财决策过程中的体验。

Design of Guiding Decision-making Experience for Mobile Financial Management Based on Prospect Theory

It aims to study the interaction design of guiding decision-making experience, to reduce user cognitive cost and help user make mobile financial management decision. Based on the research in the prospect theory about decision maker''s psychological and behavioral mechanism in the decision making process, by obtaining the value and weights of Influence factor to decision making through qualitative analysis, the design model of guide to mobile financial management decision-making experience is proposed. Combined with the design method, process and element of interaction design, how to guide user''s decision-making behavior is studied. The feasibility of the guiding decision-making experience design model based on prospect theory is validated by doing case study of mobile financial management product''s launch screen. It achieves the usability goal and improves the user experience of financial decision making process at the same time.