双方不完全信息下政府引导的逆向供应链协调研究

讨论双方不完全信息下政府引导一个制造商和两个零售商组成的逆向供应链的协调问题。运用信号甄别和委托代理理论,分别从政府不参与、政府奖励零售商和政府奖励制造商三个方面得到零售商和制造商的协调策略。研究表明:定价合同可有效避免逆向选择,实现逆向供应链协调;高市场需求状态下低成本零售商获得收益较高;政府对企业的合理奖励,尤其是对零售商的奖励,可以促进逆向供应链协调,提高收益。

Study on the Coordinating with Incomplete Information of Both Sides and Government Guidance in Reverse Supply Chain

In this paper,we discusses the coordinating problem of a reverse supply chain consisted of one manufacturer and two retailers with incomplete information of both sides and government guidance.We use signal screening and principal-agent theory to get coordinated strategies from three aspects of government does not participate in the chain,government incentives retailers and government incentives manufacturers.The studies show that:the contract pricing can be effective to avoid adverse selection,to achieve the reverse supply chain coordination;retailer of low cost and with high market demand to obtain higher profit;the reasonable reward enterprise,especially rewards for retailers can promote reverse supply chain coordination,and increase profitability.