基于可持续发展的供电企业营销效果评价研究

目前，供电企业加强了电力市场营销工作的开展，以满足客户对电力的需求。木文首先建立了一套评价供电企业营销效果的指标体系；然后采用层次分析法确定指标权重，并运用模糊综合评价方法，对供电企业营销效果进行评价，并给出一实例；本文提出了一套适用于供电企业的营销效果评价系统，为供电企业营销工作的发展提供了有效的支持。

Study on Marketing Effect Evaluation of Power Supply Enterprises Based on Sustainable Development

Now, in order to meet the requirements of users, power supply enterprises pay attention to the development of marketing work. This paper builds a set of index of marketing effect. Then, decide the priority by AHP method. It evaluates the marketing effect of power supply enterprises by fuzzy synthetic evaluation. This method can contribute to the development of power supply enterprises marketing.