基于Web服务的网络营销集成方案的研究

随着网络营销的不断发展,网络营销方式各种各样.由于各网络营销系统是独立的,导致网络营销信息流通不畅.利用Web服务技术把营销信息链中的上游公司和下游公司的营销信息集成起来,由营销系统为其上游营销单位和下游营销单位提供服务组件,通过提供共享的数据库系统,建立营销系统与上游服务、下游服务之间的直接通道,解决了网络营销信息的内部流通问题,提高了网络营销信息流通的速度,并有利于公司业务的扩展和产品的推广.服务代理方的引入有利于对各营销单位的多方认证.

Research of network marketing integrated scheme based on web service

With the rapid development of network marketing, there are various kinds of marketing patterns. For the marketing patterns are independent, the marketing information can not circulate smoothly. With the use of web service, the marketing information of both upper and lower corporations in the marketing information link can be integrated. The marketing system provide some necessary service components to both upper and lower corporations. The straight way between marketing system and corporations of both upper and lower is built via the sharable database system having been set up. The problems of network marketing information interior circulation are solved and the speed of the marketing information circulation is raised. The web service bring advantage for the expansion of business and the promotion of product. The introduction of service agent benefits the certification of all the marketing units.