| 基于移动增值业务的电话营销系统的设计与实现 |
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| 引用本文： | 华铨平,庞倩超.基于移动增值业务的电话营销系统的设计与实现[J].计算机应用与软件,2009,26(4). |
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| 作者姓名： | 华铨平 庞倩超 |
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| 作者单位： | 浙江纺织服装职业技术学院,浙江,宁波,315211 |
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| 摘 要： | 电话营销作为一种营销手段,在国外已经获得了广泛的应用并已经形成了一个巨大的产业.随着移动增值业务在我国的推广应用,移动增值业务电话营销系统的建设将会成为电信企业的新投资热点.根据浙江联通部分地市分公司对移动增值业务推广的实际需求,介绍移动增值业务电话营销系统实现的技术基础,以及系统的建设目标、总体结构和座席业务的实现.
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| 关 键 词： | 增值业务 电话营销 座席业务 数据库 |
DESIGN AND IMPLEMENTATION OF THE TELEMARKETING BASED ON MOBILE VALUE-ADDED SERVICE |
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| Hua Quanping,Pang Qianchao.DESIGN AND IMPLEMENTATION OF THE TELEMARKETING BASED ON MOBILE VALUE-ADDED SERVICE[J].Computer Applications and Software,2009,26(4). |
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| Authors: | Hua Quanping Pang Qianchao |
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| Affiliation: | Zhejiang Textile and Fashion College;Ningbo 315211;Zhejiang;China |
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| Abstract: | As a marketing channel,telemarketing has been widely applied abroad and has formed a huge industry.With the popularity of the application for mobile value-added service in China,the construction of telemarketing system for the mobile value-added service will be another hot investment in telecom business.On the basis of the actual demand of the promotion of mobile value-added service in some branches of Zhejiang Unicom,the paper introduces the technological basis of the implementation of telemarketing system... |
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| Keywords: | Value-added business Telemarketing Agent business Database |
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