Exploring the dual outcomes of mobile social networking service enjoyment: The roles of social self-efficacy and habit |
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| Affiliation: | 1. School of Information, Zhejiang University of Finance and Economics, Hangzhou 310018, PR China;2. Information Systems, University of Texas Rio Grande Valley, Edinburg, TX 78539, USA;3. School of Management, Huazhong University of Science and Technology, Wuhan 430074, China;1. School of Information Management and Engineering, Zhejiang University of Finance and Economics, Hangzhou, China;2. Department of Management and College of Business, University of West Florida, Pensacola, FL, USA;1. Department of Psychology, University of Oslo, Oslo, Norway;2. NORMENT K.G. Jebsen Centre for Psychosis Research, Oslo University Hospital, Oslo, Norway;3. UCLA Department of Psychiatry and Biobehavioral Sciences, Semel Institute for Neuroscience and Human Behavior, University of California Los Angeles, Los Angeles, CA, USA;4. Institute of Clinical Medicine, University of Oslo, Oslo, Norway |
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| Abstract: | Enjoyment experience has been generally regarded as a positive element which can drive various aspects of system usage. Little research has examined its potential adverse outcomes, especially in an emerging mobile services context. This study investigates the dual effects of enjoyment on mobile social networking service (Mobile SNS) usage behaviors by focusing on not only its positive outcomes but also its potential adverse consequences. In addition, this study explores the impacts of social self-efficacy and habit on these dual causal processes. A research model is developed and empirically tested using data collected from 398 mobile SNS users in China. The structural equation modeling analysis results indicate that enjoyment significantly affects both mobile SNS high engagement and mobile SNS addiction behaviors. Mobile SNS habit mediates the associations between mobile SNS enjoyment and mobile SNS addiction behaviors. Social self-efficacy directly affects mobile SNS users' enjoyment experience, and it also has important indirect impacts on the dual processes by effectively enhancing mobile SNS users' high engagement and alleviating their addiction behaviors. The theoretical and practical implications of our findings are also discussed. |
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| Keywords: | Mobile social networking service Social self-efficacy Enjoyment Technology addiction High engagement Habit |
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