| 我国企业绿色营销的主要问题及其对策 |
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| 引用本文： | 李灿中.我国企业绿色营销的主要问题及其对策[J].湖南工业大学学报,2004,18(3). |
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| 作者姓名： | 李灿中 |
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| 作者单位： | 湖北师范学院,湖北,黄石市,435602 |
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| 摘 要： | 绿色消费是21世纪人类消费的主流,绿色营销早已成为风行全球的热门话题.我国企业绿色营销意识仍较淡薄,绿色商品市场开发规模小,市场不规范,必须强化绿色营销观念,加快绿色产品开发,加强绿色营销管理,全面、积极、认真、有效地实施绿色营销.
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| 关 键 词： | 绿色营销 问题 对策 |
Problem and Solution in Marketing of Green Products |
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| LI Can-zhong.Problem and Solution in Marketing of Green Products[J].Journal of Hnnnan University of Technology,2004,18(3). |
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| Authors: | LI Can-zhong |
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| Abstract: | Green product consumption is a trend for mankind of the 21st century,and their marketing a heated discussed topic around the globe. Nonetheless,businese world in our country is not fully aware of it, for there are just small markets and that without any standards. Therefore it is imperative to spread idea of green products, speed up their development, enforce their management and explore their markets thoroughly, initiatively, earnestly and effectively. |
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| Keywords: | green product marketing problems solution |
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