| “长尾营销”在手机音乐业务发展中的应用 |
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| 引用本文： | 宋小妹.“长尾营销”在手机音乐业务发展中的应用[J].西安邮电学院学报,2009,14(2):119-121. |
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| 作者姓名： | 宋小妹 |
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| 作者单位： | 西安邮电学院,经济管理系,陕西,西安,710061 |
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| 摘 要： | 由长尾营销理论,分析形成利基市场的相关技术背景,阐述该理论对手机音乐业务发展的促进作用,它对传统商品营销模式提出了巨大挑战,以其独特的视角为利基产品提供了成功的营销策略。
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| 关 键 词： | 长尾营销 手机音乐 利基市场 个性化 |
"The long tail marketing" application in the development of mobile music |
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| SONG Xiao-mei."The long tail marketing" application in the development of mobile music[J].Journal of Xi'an Institute of Posts and Telecommunications,2009,14(2):119-121. |
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| Authors: | SONG Xiao-mei |
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| Affiliation: | SONG Xiao- mei(Deparment of Economic Management, Xi＇an University of Post and Telecommunications , Xi＇an 710061,China) |
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| Abstract: | Through the long tail marketing theory, this paper analyzes the technology- related background of the formation of a niche market, expounds the promoter action of the theory on the development of the mobile music. The traditional mode of marketing is challenged. It provides a successful marketing strategy to the niche product with its unique perspective. |
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| Keywords: | long tail marketing mobile music niche market personalized |
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