旅游市场下扬州传统小吃的开发

地方传统小吃可以提高城市旅游的娱乐性与体验度。扬州独具地方文化特色的传统小吃对扬州旅游的深度开发具有重要意义。提升传统小吃的旅游功能，将小吃与旅游产品、市场营销有机结合是有现实可行性的。扬州要利用“双东”历史街区独特的旅游区位优势，以“双东”小吃步行街为起点，将扬州传统小吃做大做强。

The Exploitation of Yangzhou Traditional Snacks in the Tourist Market

Local traditional snack can promote the urban tourism in entertainment and experiences.Yangzhou characteristic snack bearing local culture and tradition is of great significance to the in-depth exploitation of the urban tourism.The feasibility study is made on the upgraded tourist function of traditional snacks and the combination of tourism products,marketing and local snacks.The employment of the location advantage of Shuangdong historic streets and its unique traditional snacks may strengthen and expand its competitiveness in the tourism market.