| 房地产顾客价值构成分析及对策研究 |
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| 引用本文： | 张引.房地产顾客价值构成分析及对策研究[J].福建建筑高等专科学校学报,2009(2):147-149. |
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| 作者姓名： | 张引 |
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| 作者单位： | 福建工程学院工程管理系,福建福州350108 |
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| 摘 要： | 随着房地产市场不断成熟，竞争日益加剧。顾客价值被认为是企业竞争优势的新来源。通过对顾客价值内涵的理解和房地产顾客价值构成的分析，针对房地产顾客消费决策四个阶段，提出提升房地产顾客价值的具体对策。
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| 关 键 词： | 房地产 顾客价值 对策 |
Customer value in real estate and its promoting strategies |
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| Zhang Yin.Customer value in real estate and its promoting strategies[J].Journal of Fujian College of Architecture & C.E.,2009(2):147-149. |
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| Authors: | Zhang Yin |
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| Affiliation: | Zhang Yin (Engineering Management Department, Fujian University of Technology, Fuzhou 350108 ,China) |
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| Abstract: | With the real estate market＇s getting mature, the competition becomes intensified. The customer value is considered as the new origin of enterprise＇s competitive advantage. Based on the four phases of customer＇s purchase decision-making, strategies of promoting customer value in real estate are proposed through the study of the connotation of customer value and the analysis of the customer value in real estate. |
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| Keywords: | real estate customer value strategy |
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