旅行社决策者视角下交通线路对区域旅游发展影响研究

以旅行社决策者认知与评价视角探讨交通线路对区域旅游发展影响是参与式旅游规划的重要研究命题。以6条交通线路为研究对象，通过问卷调查和深度访谈，并采用多种统计方法，初步探讨交通线路对区域旅游发展影响评价结果和机制。研究结果表明：决策者认知的交通线路对区域旅游发展影响因素可以归为9类，其中主要因素是相距主要景点的距离、交通节点数量及客源市场；合武高速评分最高，沪汉蓉高速铁路其次，合阜高速最低；决策者评分可分为2类；旅行社决策者在评价宁西铁路和合阜高速对区域旅游影响时，存在显著的地域差异和距离衰减规律。最后，绘制了决策者评价过程图，并提出了对六安旅游规划的具体建议。

Influence of Traffic Lines on the Development of Regional Tourism:A Perspective of Travel Agency Decision Makers

This study aims at revealing the influence of traffic lines on the development of regional tourism based on the cognition and appraisal of decision makers of travel agencies.Based on ques-tionnairing and interviews with 6 traffic lines and 2 9 travel agencies,qualitative and quantitative data were collected and analyzed by different statistical methods.It is concluded as follows：Nine factors are involved as far as the influence of traffic lines upon the development of regional tourism is concerned,including the distance between different scenic spots,the number of stops in the line and the tourism market;The highway from Hefei to Wuhan ranks first among the 6 lines under discussion,the Speed train from Shanghai to Chengdu the second,and the highway from Hefei to Fuyang the lowest;Appraisals of travel agency decision makers can be classified in-to two types;When assessing the influence of Nanjing-Xi’an Train and Hefei-Fuyang Highway upon the development of regional tourism,the travel agency decision makers show significant re-gional difference and distance-decay effect.Meanwhile,we mapped the flow chart of decision-makers’appraisals and put forward suggestions for the tourism planning of Lu’an.