| 商场购物环境设计中企业形象的创造 |
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| 引用本文： | 黄朝晖.商场购物环境设计中企业形象的创造[J].安徽建筑工业学院学报,2001,9(2):44-49. |
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| 作者姓名： | 黄朝晖 |
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| 作者单位： | 安徽建筑工业学院建筑系!合肥230022 |
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| 摘 要： | 通过对现代购物环境的分类 ,以及对人们生活节奏、购物模式变化的分析 ,强调了企业形象展示在商业环境中越来越重要的地位 ;并探讨了几种主要购物环境中的形象展示诉求 ,以及解决方法。
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| 关 键 词： | 企业形象 购物环境 生活节奏 购物模式 |
| 修稿时间： | 2000年12月5日 |
THE ENTERPRISE IMAGE DESIGN IN SHOPPING CIRCUMSTANCE |
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| Huang Zhaohui.THE ENTERPRISE IMAGE DESIGN IN SHOPPING CIRCUMSTANCE[J].Journal of Anhui Institute of Architecture(Natural Science),2001,9(2):44-49. |
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| Authors: | Huang Zhaohui |
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| Abstract: | In this paper,the modern shopping circumstance was detailed classified.The life pace,the changes of shopping style were also discussed.The enterprise images played a more and more important role in shopping circumstance and were stressed in this paper.At last,we analyzed some kinds of fundamental demanding of enterprise images and their solutions respectively |
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| Keywords: | enterprise image shopping circumstance life pace shopping style fundamental demanding |
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