| 手机广告模式与计费方式探讨 |
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| 引用本文： | 张苹.手机广告模式与计费方式探讨[J].适用技术之窗,2012(2):139-142. |
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| 作者姓名： | 张苹 |
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| 作者单位： | 驻马店市高级技工学校,河南驻马店463000 |
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| 摘 要： | 随着手机的普及和移动互联网的发展,手机具备了巨大的广告价值潜力。我国的手机广告产业发展处于初期阶段,手机平台巨大的广告潜力尚未得到充分认识和合理利用。本文将以手机广告市场的宏观现状、趋势和广告行情为基础,对中国手机广告产业的商业模式和计费方式进行探讨。
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| 关 键 词： | 手机广告 移动广告 手机报广告 广告模式 计费方式 |
Discussion on Mobile Phone Advertising and Billing Mode |
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| Zhang Ping.Discussion on Mobile Phone Advertising and Billing Mode[J].Science & Technology Plaza,2012(2):139-142. |
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| Authors: | Zhang Ping |
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| Affiliation: | Zhang Ping (Advanced Technical School in Zhumadian, Henan Zhumadian 463000) |
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| Abstract: | With the popularity of mobile phone and development of mobile Internet, mobile phone now has great potential advertising value. Chinese mobile phone advertising industry is now in the early developing stage, the great potential value of which has not been fully understood and reasonable utilized yet. This paper bases on the macroscopical situation and trend of mobile phone advertisement market, then discussed on the business model and billing mode. |
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| Keywords: | Mobile Phone Advertising Mobile Advertising Mobile Phone Newspaper Advertising Model Charging Mode |
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