我国旅游电子商务的发展与变革趋势研究 |
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引用本文: | 凃玥.我国旅游电子商务的发展与变革趋势研究[J].四川烹饪高等专科学校学报,2013(4):49-52. |
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作者姓名: | 凃玥 |
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作者单位: | 西南民族大学,四川成都,610000 |
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基金项目: | 西南民族大学2012年度研究生创新型科研项目阶段性成果 |
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摘 要: | 文章阐述了旅游电子商务发展的必然性,分析了发展旅游电子商务对旅行社的冲击与影响以及与传统营销方式相比所具有的优势和面临的困难,研究了我国旅游电子商务未来的变革趋势,以便进一步促进旅游电子商务的推广与普及,推动我国旅游业的良好发展。
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关 键 词: | 旅游 电子商务 发展 趋势 |
On the Development and Reform Trends of China's E-commerce in Tourism |
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Authors: | TU Yue |
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Affiliation: | TU Yue ( Southwest University for Nationalities,Chengdu 610000,Sichuan,China) |
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Abstract: | This paper expounds its necessity in the development of tourism,its influence on the travel agencies and its advantages compared with the traditional marketing. The reform trends of e-commerce in China's tourism are also predicted so as to further its promotion and popularization,which plays an important role in the healthy development of China's tourism industry. |
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Keywords: | tourism electronic commerce development trends |
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