| 顾客让渡价值与企业价值双赢的模式和方法 |
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| 引用本文： | 赵光洲,张洪月,王剑芳.顾客让渡价值与企业价值双赢的模式和方法[J].昆明理工大学学报(理工版),2004,29(4):204-207. |
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| 作者姓名： | 赵光洲 张洪月 王剑芳 |
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| 作者单位： | 昆明理工大学,管理与经济学院,云南,昆明,650093 |
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| 基金项目： | 云南省省校合作“世博园可持续发展研究顾客让渡价值分析”项目 |
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| 摘 要： | 通过对顾客让渡价值的概念和内涵的阐述，对企业提升顾客让渡价值的重要意义的分析，指出了多方位提升顾客让渡价值，也可以使企业价值达到最大化．建立了顾客让渡价值与企业价值双赢的模式，最后根据价值工程学提出了建立价值双赢互动机制的方式方法．
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| 关 键 词： | 顾客让渡价值 企业价值 企业竞争力 |
| 文章编号： | 1007-855X(2004)04-0204-04 |
| 修稿时间： | 2004年7月6日 |
Models and Methods of Double- Wins Between Customer Delivered Value and Business Enterprise Value |
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| ZHAO Guang zhou,ZHANG Hong yue,WANG Jian fang.Models and Methods of Double- Wins Between Customer Delivered Value and Business Enterprise Value[J].Journal of Kunming University of Science and Technology(Natural Science Edition),2004,29(4):204-207. |
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| Authors: | ZHAO Guang zhou ZHANG Hong yue WANG Jian fang |
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| Abstract: | Through an introduction of the concept and connotation of Customer Delivered Value, an analysis is made on the significance for Business enterprise to improve the Customer Delivered Value. It is pointed out that Business enterprise value can be maximized while improving the Customer Delivered Value in many ways. The model for double-wins between Customer Delivered Value and Business enterprise value is established, and the methods in establishing double-wins mechanisms are finally brought forward. |
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| Keywords: | customer delivered value business enterprise value business competitive ability |
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