| 中意制鞋业的国际竞争力比较研究 |
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| 引用本文： | 张婧.中意制鞋业的国际竞争力比较研究[J].浙江工业大学学报,2011(1):91-95. |
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| 作者姓名： | 张婧 |
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| 作者单位： | 浙江工业大学之江学院 |
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| 摘 要： | 中国已成为全球最大的鞋产品生产国与出口国,而意大利是欧洲老牌的制鞋大国,也是全球第二大鞋产品出口国,两国在鞋产品贸易中呈现竞争与合作并存的复杂关系。本文以中国和意大利制鞋业为研究对象,首先构建评价指标体系对2002-2009年中意制鞋业国际竞争力进行评估,然后运用波特钻石模型分析影响中意制鞋业国际竞争力的关键因素,探讨其各自的竞争优势来源,最后提出提升中国制鞋业竞争力的对策建议。
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| 关 键 词： | 中国 意大利 制鞋业 国际竞争力 波特钻石模型 |
A Comparative Study of the International Competitiveness of Chinese and Italian Footwear Industry |
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| ZHANG Jing.A Comparative Study of the International Competitiveness of Chinese and Italian Footwear Industry[J].Journal of Zhejiang University of Technology,2011(1):91-95. |
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| Authors: | ZHANG Jing |
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| Affiliation: | ZHANG Jing(Zhijiang College,Zhejiang University of Technology,Hangzhou 310024,China) |
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| Abstract: | China has become the world’s largest footwear manufacturer and exporter,while Italy is the world’s traditional leading nation in shoe industry and the second largest exporter of footwear products.The two countries show a complex relationship between competition and cooperation in the footwear trade.This paper firstly conducts a systematic evaluation of international competitiveness to compare the international competitiveness of the Chinese and Italian shoe industry between 2002 and 2009.The paper applies Porter’s diamond model to analyze the key factors influencing their international competitiveness.Finally,it puts forward some countermeasures to enhance the international competitiveness of the Chinese footwear industry. |
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| Keywords: | China Italia footwear industry international competitiveness Porter’s diamond model |
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