国际多用户业务公司发展成功要素分析与借鉴

物探公司的传统业务模式大多采用合同承包形式为油公司服务,但是,随着全球油气市场变化以及油公司管理模式的转变,物探公司开始通过销售多用户地震数据获取利润。多用户业务在国外已经发展成为一种成熟的商业模式,且发展迅速,但是在中国,却刚刚起步,所以需要探索和借鉴国外多用户业务公司发展的模式,为我国公司所用。笔者选择了国际上从事多用户业务的Spectrum ASA公司(以下简称Spectrum)进行分析研究,总结出其快速稳步发展的成功要素主要有:以合作为主,自主开发为辅;提前布局,相对垄断资料;准确定位市场,发挥自身优势;销售勘探开发远景而不仅仅是地震数据;以新方法新技术改善资料品质,并推动项目开发和资料销售;不断加大多用户业务投资,扩大业务范围。

Analysis and Enlightenment of the Criteria to Success for International Multi-User Business Company Development

The traditional business mode of geophysical prospecting companies are mostly using the form of contracting to serve for oil companies, but following the change of global oil-gas market and the transformation of oil company management mode, geophysical prospecting companies begins to acquired profits by selling multi- user seismic data. Multi-user business has developed to a mature business mode and develops rapidly in foreign countries, but it just starts in China, so it is needed to explore and draw lessons from the mode of foreign multi-user business company development for domestic companies＇ reference. The author chooses Spectrum ASA （hereinafter referred to as Spectrum） engaged in international multi-user business for analysis and research and concludes the main criteria to success for its rapid and steady development as follows： relying mainly on cooperation while making self-development subsidiary; layout in advance and relatively monopolizing data; accurately positioning market and make full use of its own advantages; selling exploration ＆ production perspective rather than merely seismic data; using new methods and new technologies to improve data quality and promote project development and data sales;continuously enlarging multi-user business investment and amplifying business scope.