| 建筑卫生陶瓷产品市场竞争新趋势--文化营销 |
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| 引用本文： | 陈国华,宋俊杰.建筑卫生陶瓷产品市场竞争新趋势--文化营销[J].江苏陶瓷,2004,37(4):1-3. |
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| 作者姓名： | 陈国华 宋俊杰 |
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| 作者单位： | 景德镇陶瓷学院工商学院,景德镇,333001 |
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| 摘 要： | 随着我国建筑卫生陶瓷产品市场竞争的加剧,人们将眼光投向“文化”,“文化”将成为建筑卫生陶瓷市场营销中不可缺少的一部分,在营销中占据越来越重要的位置。本文从产品文化、品牌文化、企业文化三个方面分析了建筑卫生陶瓷产品的文化营销。
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| 关 键 词： | 建筑卫生陶瓷 产品市场竞争 文化营销 企业文化 市场营销 新趋势 品牌文化 “文化” 中国 产品文化 |
| 修稿时间： | 2004年8月22日 |
New Tend of Competition on the Constructing Sanitation Ceramics Product Market,Culture Business |
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| Chen Guohua,Song Junjie.New Tend of Competition on the Constructing Sanitation Ceramics Product Market,Culture Business[J].Jiangsu Ceramics,2004,37(4):1-3. |
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| Authors: | Chen Guohua Song Junjie |
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| Abstract: | In pace with the aggravation of the constructing sanitation ceramics product market competition, people have paid more attention to "culture". "Culture" will be an indispensable part in the constructing sanitation ceramics marketing and possess more and more important position. The article analyzes such culture business by product culture, brand culture and enterprise culture. |
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| Keywords: | Constructing Sanitation Ceramics Competition Culture Business |
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