| 企业营销调研与信息系统初探 |
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| 引用本文： | 钟卫民.企业营销调研与信息系统初探[J].铜业工程,2003(3):81-82,93. |
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| 作者姓名： | 钟卫民 |
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| 作者单位： | 江西铜业集团公司 |
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| 摘 要： | 本文通过对企业营销调研、信息系统开发的分析 ,阐述了营销观念是企业经营思想上观念根本的变革。对企业改变传统的思想 ,以市场为导向具有参考价值。
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| 关 键 词： | 营销 调研 信息系统 应用 |
| 文章编号： | 1009-3842(2003)03-0081-02 |
ENTERPRISE MARKETING INVESTIGATION AND INFORMATION SYSTEM RESEARCH |
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| Jiangxi Copper Corporation,Zhong Weimin.ENTERPRISE MARKETING INVESTIGATION AND INFORMATION SYSTEM RESEARCH[J].Copper Engineering,2003(3):81-82,93. |
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| Authors: | Jiangxi Copper Corporation Zhong Weimin |
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| Affiliation: | Jiangxi Copper Corporation Zhong Weimin |
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| Abstract: | Through analysis on enterprise marketing investigation and information system development, this article illustrates that marketing idea is the key reformation of enterprise managing principal. Changing of traditional ideas and aiming at market are very important for enterprise development. |
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| Keywords: | Marketing Investigation Information system Application |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
