Differences in perceptions about food delivery apps between single-person and multi-person households |
| |
| Affiliation: | 1. College of Hotel and Tourism Management, Kyung Hee University, 26, Kyungheedae-ro, Dongdaemun-gu, Seoul, 02447, Republic of Korea;2. Dedman School of Hospitality, Florida State University, B4104 University Center, 288 Champions Way, Tallahassee, FL 32306, USA;3. School of Tourism Management, South China Normal University, Higher Education Mega Center, Guangzhou, China, 510006;1. Department of Information Management, National Changhua University of Education, No.2, Shi-Da Road, Changhua, 500, Taiwan;2. Department of Industrial and Information Management, National Cheng Kung University, No.1, University Road, Tainan City, 701, Taiwan;3. Department of Business Administration, Fu Jen Catholic University, No.510, Zhongzheng Road, Xinzhuang District, New Taipei City 24205, Taiwan;1. School of Tourism Management, Sun Yat-Sen University, 329 Building, 135 West Xingang Road, Haizhu District, Guangzhou 510275, PR China;2. Key Laboratory of the Sustainable Development of Xinjiang’s Historical and Cultural Tourism, Xinjiang University, Urumqi, Xinjiang, 830046, PR China;1. Faculty of Psychology, Fundación Universitaria Konrad Lorenz, Bogotá, Colombia;2. Escuela Colombiana de Ingeniería Julio Garavito, Bogotá, Colombia;3. Department of Sociology, Social Policy, and Criminology at University of Liverpool, UK;4. Department of Computer Applications, Raisoni College of Engineering, Nagpur, India |
| |
| Abstract: | The growth in mobile communications is a significant reason attributed to the O2O commerce explosion in China. Mobile applications have seized this opportunity adapting it to restaurants and food delivery services, recognized as an alternative strategy to increase sales revenue and for consumers to conveniently receive products and services. This study was designed to specifically explore five salient quality attributes representing convenience, design, trustworthiness, price, and various food choices associated with food delivery apps in consideration of their impacts upon user-perceived value, attitudes and intention to continuously use. Results determined that user trustworthiness was the most important quality attribute of the food delivery app business. Additionally, this study found that single-person households placed most importance upon quality attributes for ‘various food choices,’ ‘price’ and ‘trustworthiness.’ Comparatively, multi-person households placed most importance upon ‘design,’ ‘convenience,’ and ‘trustworthiness.’ Managerial implications, limitations and recommendations for future research are provided. |
| |
| Keywords: | Food delivery apps Mobile application quality attributes User-perceived value Single-person households and multi-person households |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
