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当代传媒业绩效考评弊端与对策研究
引用本文:文崇坚,苏勇.当代传媒业绩效考评弊端与对策研究[J].西安财经学院学报,2011,24(2):116-120.
作者姓名:文崇坚  苏勇
作者单位:1. 中南财经政法大学,湖北,武汉,430073
2. 复旦大学,上海,200433
摘    要:中国传媒业绩效考评缺乏政策评价体系,绩效考评机制滞后,还存在重"量"轻"质"、重"奖励"轻"发展"等不良倾向。要清除诸多弊病,首要的是制订符合传媒市场需要的科学的评价标准,在此基础上完善绩效考评体系,注意绩效考评体系内外的联系,以"能力"为本位;变职称工资管理为绩效工资管理实行年终绩效考核,推行末位淘汰制等。

关 键 词:传媒业  绩效考核  绩效工资

Problems and Solutions of Performance Evaluation of China's Media Industry
WEN Chong-jian,SU Yong.Problems and Solutions of Performance Evaluation of China's Media Industry[J].Journal of Xi‘an Institute of Finance & Economics,2011,24(2):116-120.
Authors:WEN Chong-jian  SU Yong
Affiliation:WEN Chong-jian1,SU Yong2(1.Zhong Nan University of Economics and Law,Wuhan 430073,China,2.Fu Dan University,Shanghai 200433,China)
Abstract:In general,China's media industry lack the policy evaluation system of performance appraisal;performance evaluation system lags takes quantity seriously rather than quality,takes reward seriously rather than development and other undesirable tendencies.To clear a number of drawbacks,is formulate a scientific evaluation criteria,improve the performance appraisal system,change the current ways of curriculum assessment and launch a diversitified and competency-based assessment system.
Keywords:media industry  performance evaluation  competency-based assessment system  
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