首页 | 官方网站   微博 | 高级检索  
     

基于四象限分类法的采购战略的选择
引用本文:杨晓雁,谭于蓝,邓建军.基于四象限分类法的采购战略的选择[J].中国市场,2007(41):112-115.
作者姓名:杨晓雁  谭于蓝  邓建军
作者单位:上海对外贸易学院
摘    要:本文通过四象限分类模型,将采购物品分为关键物品、瓶颈物品、常规物品和杠杆物品。同时引入了供应商知觉模型,将供应商对采购商的知觉分为核心型客户、发展型客户、边缘型客户以及剥削型客户。在将采购物品分类模型与供应商知觉模型相结合的基础上,分别阐述了四种类型采购物品的采购对策,理想供应商的选择,以及采购商应如何操作等问题。

关 键 词:采购物品分类  采购战略  杠杆物品
文章编号:1005-6432(2007)41-0112-04

Supply Strategy Based on the Supply Positioning Model
Yang Xiaoyan,Tan Yulan,Deng Jianjun.Supply Strategy Based on the Supply Positioning Model[J].China Market,2007(41):112-115.
Authors:Yang Xiaoyan  Tan Yulan  Deng Jianjun
Affiliation:Shanghai Foreign Trade Institute
Abstract:Through the Supply Positioning Model, items are grouped into four types: routine, bottleneck, critical and leverage tems. At the same time by applying the Supplier Perception Model, buyers are also grouped into four types: marginal, develop, core and xploit buyer. Based on the combination of the two models, we expatiate the operational strategies, purchase guides, desirable charac- eristics of supplier and buyer characteristics of the four types of items respectively.
Keywords:purchase item types  purchase strategy  leverage items  
本文献已被 CNKI 维普 万方数据 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司    京ICP备09084417号-23

京公网安备 11010802026262号